Trends: Keep an Eye on Diverse Micro-Markets

Black consumers are an underestimated force in the American economy, but not for long.

A new Nielsen report on “the untold story” of black consumers, shows that as the black population grows, so will its economic influence and buying power.

The report highlights 2015 as a “tipping point” for black Americans in their “unprecedented impact” across a number of areas, especially television, music, social media and on social issues. Demographic trends combined with the power of social media have collided to empower an increasingly educated, affluent, and tech-savvy black consumer base. As a result, it’s a key time for companies to “build and sustain deeper, more meaningful connections” with black consumers, according to the findings.

Sources:

http://www.nielsen.com/us/en/insights/news/2014/connecting-through-culture-african-americans-favor-diverse-advertising.html
http://www.theatlantic.com/politics/archive/2016/02/black-consumers-have-unprecedented-impact-in-2015/433725/